online marekting optimization cycle

Integrated Online Marketing Strategy Framework for SEO and higher conversion rate

An overwhelming amount of information is out there about how to get started with online marketing or social media marketing and the platforms and tools to use. Technology advancements are impacting to change the online marketing environment frequently. The landscape of online marketing and customer interaction is changing at such a fast and furious speed […]

On Site SEO

15 Ways to Increase Search Visibility Without Building SEO Links

Here are the 15 SEO tips that will help to increase search visibility without building back links. 1. Make sure search engine can crawl and index pages You can add “Sitemap: yourdomain/sitemap.xml” in Robots.txt file or you can submit XML sitemap to search engines. It is also important to check Robots.txt file to make sure essentials […]

measurement-by-objectives

Measurement by Objectives – a new way to understand the website performance

How do you measure the success of your website? How do you relate and map business goals with KPIs for understanding the website performance holistically? Here is my approach for understanding the website performance holistically. I call it “Measurement by Objectives (MBO)”. Let me give the definition of MBO first, and then I will explain […]

FB EdgeRank

6 Ways To Improve Facebook EdgeRank

What is Edge Any action that happens on Facebook is an Edge. Edge would be posts, comments, likes and shares. So, every time you do something on Facebook, you create an edge. What is EdgeRank EdgeRank is the algorithm developed by Facebook to determine what posts and where to display on each user’s newsfeed. EdgeRank […]

keyword-reseach

6 Steps Process To Keyword Research

Keyword research is one of the most important components of online marketing of all kinds. Search engine ranking for right keywords can make or break a website. If a website is not using the words that people are actively searching and actually interested in, then the website is missing a lot of free traffic. Keyword research […]