online marekting optimization cycle

Integrated Online Marketing Strategy Framework for SEO and higher conversion rate

An overwhelming amount of information is out there about how to get started with online marketing or social media marketing and the platforms and tools to use. Technology advancements are impacting to change the online marketing environment frequently. The landscape of online marketing and customer interaction is changing at such a fast and furious speed […]

measurement-by-objectives

Measurement by Objectives – a new way to understand the website performance

How do you measure the success of your website? How do you relate and map business goals with KPIs for understanding the website performance holistically? Here is my approach for understanding the website performance holistically. I call it “Measurement by Objectives (MBO)”. Let me give the definition of MBO first, and then I will explain […]