online marekting optimization cycle

Integrated Online Marketing Strategy Framework for SEO and higher conversion rate

An overwhelming amount of information is out there about how to get started with online marketing or social media marketing and the platforms and tools to use. Technology advancements are impacting to change the online marketing environment frequently. The landscape of online marketing and customer interaction is changing at such a fast and furious speed […]

Audience Analysis

Why do you need a Web Audit project?

Web Audit is the process to evaluate the performance of your website by comparing against industry best practices and technical requirements. Web audit project includes usability audit, accessibility audit, content audit, and technical SEO audit. I consider web audit as an essential step to benchmark your website against some standards and best practices. Web audit […]

Usability Audit

40 Checkpoints for Your Website Usability Audit

A website usability audit is the process of assessing web interfaces against some best practices on usability. The website usability audit focuses on website’s information architecture, design layout and consistency, links and labels, functionality etc. Here are the 40 checkpoints of your website usability audit. You can also rate the questions using a scale 1-5, […]