Web Audit is the process to evaluate the performance of your website by comparing against industry best practices and technical requirements. Web audit project includes usability audit, accessibility audit, content audit, and technical SEO audit. I consider web audit as an essential step to benchmark your website against some standards and best practices. Web audit identifies website improvement areas to support better customer engagement and satisfaction.
Web audit will identify gaps and improvement areas of your website, which will help to bring more visitors and convert them to customers. Web audit is an essential component of a website redesign project. Web audit will answer two important questions.
• How well is your website performing?
• What are your website improvement areas?
You need to take a holistic approach to identify gaps, benchmark the website and suggest website improvement areas. Your web audit project covers broad range of areas including usability, accessibility, content quality, and on-site SEO best practices.
You should focus to evaluate the existing website design, content quality and search engine optimization against the best practices and procedures. Web audit will identify gaps and suggest improvement areas in usable and accessible design; quality and optimized content; on-site SEO practices. You need to carry out the following activities for gaining a comprehensive understanding of your current website design elements, content quality and technical SEO practices.
A usability audit is the process of assessing web interfaces against some best practices on usability. The website usability audit focuses on website’s information architecture, design layout and consistency, links and labels, functionality etc.
An accessibility audit is the process of evaluating websites technical issues based on the criteria mentions in WCAG 2.0 (Web Content Accessibility Guideline 2.0) guideline.
A content audit is the process of creating inventory of content assets and assessing content quality against some best practices for supporting website content goals and user’s task.
Technical SEO Audit
Technical SEO Audit includes an analysis and report of the on-page elements, URL conventions, site architecture, crawl-ability, and other opportunity areas.